Children’s Fashion: Choupette
As we began to explore the world of baby clothes, we were happily surprised to find a label that can satisfy even the most discerning parent’s taste.
Choupette is a very fast developing brand featuring amazingly beautiful children clothes, sleep nests and outfits for newborns, baptismal clothing, children’s underwear, bedding linens, as well as luxurious furniture and accessories for children’s bedrooms.
Committed to moms, dads and babies alike, it is a manufacturer, a wholesaler and a retail company with flagship stores located in Moscow, over 80 franchise stores found in Russia, Armenia, Kazakhstan, the Ukraine and even in Los Angeles (USA), and planning to open a store in Geneva and Dubai.
Luxurious Choupette boutiques offer fabulous atmosphere and outstanding service, making for an ideal shopping experience for loving parents. Seasonal collections, complemented by capsule thematic ones, with the original designs and beautiful textures, provide perfect attire for mini-fashionistas. European fabrics and accessories combined with Made in Russia production as a great alternative to Asian manufacturers wins Choupette many loyal clients.
Featured in top magazines, Choupette has become the number one brand for Moscow celebrities buying clothes and linen for their newborn babies, infants and toddlers.
«The brand name “Choupette” comes from the French word that lovingly refers to a baby and literally means «heart of a cabbage»»
Customers looking for something special for their adorable little princes and princesses find a very wide range of quality clothes for infants and children from birth to 8 years. Choupette’s current product range estimates to more than 400 items, including apparel, bed linens, knitted items, hosiery, as well as hand-made furniture for the baby’s bedroom.
The advantage is certainly the Made in Russia production, which is currently fulfilled in six different factories, each specializing in its own technology (knitted items, downy goods, etc.), and a designer studio in Moscow, which is responsible for creating the designs and patterns. This allows the company to have a full control over the production cycle from its very start till the final stage, thus maintaining the highest quality of all the products and winning the competition with those outsourcing production in Asian countries.
«Choupette features romantic lace ruffled dresses and fun multi-color and patterned products, stylish sets perfect for the favorite little superheroes and printed dresses for little princesses»
At the same time Choupette imports the textiles and accessories from Europe and works in cooperation with a New York based fashion agency, therefore Choupette clothes, linen and accessories are chic and luxurious, meeting both the fashion trends and the quality standards of premium brands.
Choupette features romantic lace ruffled dresses and fun multi-color and patterned products, stylish sets perfect for the favorite little superheroes and printed dresses and headbands for little princesses. Their soft and cozy pajamas and sleepwear makes moms and dads want to snuggle with their little ones all night. Breathable and cute socks, tights, and bodywear are designed to keep babies warm and comfortable both in summer and during cooler seasons. Chic, beautiful and unique comes the line of baby nests and special kits for the newborn babies. The most adorable are French lace Christening and Baptism gowns and special occasion baby nests.
«Based in Moscow, Choupette design studio works in cooperation with the New York based fashion agency, thus making sure the collections meet the fashion trends and the premium standards»
When asked about the meaning and origin of the brand name “Choupette”, the representatives of the company remark the French word that lovingly refers to a baby and literally means “heart of a cabbage.” The name definitely correlates with the Russian traditional explanation given by parents to their children when asked about the origin of their birth: “We have found you under a cabbage.” According to the company representatives, passionate for supporting the development of happy and healthy babies, Choupette would wish its little customers to grow up with loving parents and surrounded by beauty.
«Choupette’s idea of “affordable luxury” means it is aimed at middle class families and a wider clientele who values quality and beauty and wants the very best for their babies and toddlers»
The company definitely made the right choice by deciding in favour of the local production and supporting their community, as well as promoting the idea of “affordable luxury.” In fact, one of Choupette’s slogans, “A luxury you can afford,” means that the fans of the brand can be found not only among celebrities and movie stars, but among upper and middle class families, as well as a wider clientele who values quality and beauty and wants the very best for their babies and toddlers.
«Choupette is passionate for supporting the development of happy and healthy babies and would wish their little customers grow up with loving parents and surrounded by beauty»
Browse the collections at www.choupette.ru