Luxury Couture: Nabil Hayari Paris
We are delighted to have an opportunity to talk to Nabil Hayari and ask him about his passion for fashion design, the inspiration for his collections, the jewellery and the perfumes that he creates.
Mr. Hayari, could you, please, tell more about the brand HAYARI Paris? What do you create in addition to evening and wedding gowns? How many collections do you produce each year?
HAYARI Paris represents the French «Savoir-Faire», the Parisian chic with a modern touch.
We are very proud of our 9 fragrances sold in more than 200 retail shops around the world and more recently of our new line of jewellery, though we already created jewellery for our fashion shows before.
The difference between us and other couture houses is that we really make dresses by measure, we create them every day, but in order to follow the Haute Couture calendar we present two collections a year, one in January and the other one in July.
What is the philosophy of the brand? What is its signature style?
Elegance and highlighting of the woman’s beauty with a true “made-to-measure” gown.
Creativity, the quality of the realization, the careful finishes, the luxury embroideries and the real listening to and meeting the client’s desire and needs.
«The Hayari woman is the one who takes care of herself, who wants to be wonderful and wants to be a free woman»
Who is the woman behind the brand? Who are your customers?
We don’t have an exact target. The Hayari woman is the one who takes care of herself, who wants to be wonderful and wants to be a free woman.
Do you have fashion icons?
Grace Kelly, Marilyn Monroe.
Could you name other designers who have influenced you or those whose work admire most?
Dior mainly, but also Gabrielle Chanel, who freed the woman’s body. And also Paul Poiret.
«I always create a total look for my clients whether for the red carpet or for an important ceremony»
Where do you find inspiration? What inspires you to create new collections of dresses and of accessories?
I take my inspiration from travel, from meeting other people, visiting art museums.
What is the most enjoyable thing in your work?
The challenge of creating new gowns with technique’s difficulty still not executed until now.
Why do you think fashion accessories are important for women?
I always create a total look for my clients whether for the red carpet or for an important ceremony. The accessories, just like the perfumes, are the final touch to create the “wow” effect.
«I take my inspiration from travel, from meeting other people, visiting art museums»
What has been the highlight of your brand or the biggest success so far?
Seeing my dresses on the red carpet of the Oscars, the Golden Globes and the Cannes festival.
Could you, please, describe the process of creating your collections?
Everything begins with a drawing after a talk with the client about her desires. I ask her if the event has a theme, which season it is, and if she wants a particular fabric. After that I make a “moulage”, which is the know-how of the Haute Couture that reduces the fittings with the client. To finish we choose the fabrics and the embroideries and we make some fittings until the dress is perfect.
Who would you like most to wear your gowns and accessories?
«We are very proud of our 9 fragrances sold in more than 200 retail shops around the world and more recently of our new line of jewellery»
What are your plans for the future? What are you currently working at?
We work on the projects of opening a new boutique in New York and in the Middle East.
What countries are your creations available in? Where can our readers buy your creations?
The clients come to our showroom in Paris. Our jewellery and our perfumes can also be bought through our online store or in more than 200 offline retail shops listed on our web site www.hayariparis.com
Thank you very much for the interesting interview and for sharing your vision with us! We wish you a lot of success!
Our readers can learn more about Nabil Hayari and buy HAYARI Paris accessories at: www.hayariparis.com
Photo credits: HAYARI Paris
All photos are provided by HAYARI Paris